While we all know that content is king and great content generates readers, engagement is what actually keeps them. A reader needs to sense that there is a real person on the other end who’s genuinely interested with him.
Do you want your readers to have a deeper sense of connection with you? Here are simple tips on how to to do just that.
Make your article read like a letter from a friend
How do you react when you receive a mail from a dear friend? You get excited. You enthusiastically open the mail. You are happily devouring every single word you find. In fact you are drawn to the entire letter because you have a connection with the person who has written it.
It is vital that you write an article in a way that a person would write to a friend. The key is being personal, not academic in your approach. Of course you can do that with an academic paper, but if you would want long-term relationship with your readers, you need to loosen a bit.
I always would like to be replied in a personal and casual way whenever I make comments on blog posts. How does one become personal when making articles? Get excited when you write. Be expressive, animated if you will. Write your article in a manner which is nothing less than enthusiastic and your reader will read it the same way. You should honestly be convinced that you have something exciting and worthwhile to say. This does not leave out, of course, the need to ensure quality content. what I mean is you work on useful and well-thought information and present it in a manner that generates reading excitement.
Let your article tell a story
People are naturally drawn to stories of other people. We are naturally inclined to get curious about other people’s lives. Hollywood capitalizes on this. They never run out of stories that tell about what’s going on in artists’ lives. They use controversies and scandals to maximum advantage.
When you tell me a story you get scenes running in my head and that never fails to generate my interest. I have always been drawn to success stories of big bloggers and this usually applies to almost everybody and almost every thing. The story of human lives never fails to amaze. Don’t be afraid to tell stories from time to time, especially if such stories can bring value to your readers’ own lives.
Let your article speak your reader’s language
A message is nothing if it does not come across. If you write in a way that makes a conversation run in my head, then I will trust that you understand me and you are writing for my benefit.
Write in a simple manner which your reader understands and leads him to do something. If you don’t lead your readers to action then you are wasting your time. It is best to ask yourself why you would be writing an article in the first place. This way you will not be writing just for the sake of it, but you will do things on purpose and accomplish your goals. It will also ensure that you offer your readers not what you think they need because readers actually look for what they really want.If you give them what they want, they will keep coming back to you.
What are your ways to engage with readers? Please share them on my comment box and let’s discuss. Thank you for reading!